SULEMAN, D.; WIANTI, W.; SOFYANTY, D.; ARIAWAN, J.; DWI SETYANINGRUM, E. THE EFFECT OF AI-DRIVEN PERSONALIZED MARKETING ON CONSUMER PURCHASE DECISIONS: EVIDENCE FROM THE FASHION INDUSTRY. Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA), [S. l.], v. 2, n. 3, 2025. DOI: 10.70197/jebisma.v2i3.96. Disponível em: https://ejournal.media-edutama.org/index.php/jebisma/article/view/96. Acesso em: 7 oct. 2026.