Dwi Anugrah Putra R, Halik A, Budiarti E. WORD OF MOUTH AND PERSONAL SELLING TO INCREASE PURCHASE DECISION OF READYMIX CONCRETE PRODUCTS THROUGH COMPETITIVE ADVANTAGE AND CORPORATE TRUST : Universitas 17 Agustus 1945 Surabaya. Jurnal Ekonomi Bisnis Manajemen dan Akuntansi [Internet]. 2024 Dec. 17 [cited 2026 Oct. 7];2(2). Available from: https://ejournal.media-edutama.org/index.php/jebisma/article/view/60