THE STRATEGIC BUSINESS ANALYSIS USING PESTEL AND PORTER’S FIVE FORCES MODEL (A Study about 德州美墨炸雞 Rangers Fried Chicken Taipei-Taiwan)
Universitas Budi Luhur Jakarta
DOI:
https://doi.org/10.70197/jebisma.v2i1.41Keywords:
PESTEL Analysis, Porter's Five Forces, Business StrategyAbstract
This study is a quantitative study by analyzing The Strategic Business Analysis Using Pestel And Porter’s Five Forces Model (A Study About 德州美墨炸雞 Rangers Fried Chicken Taipei-Taiwan), using PESTEL analysis and Porter's Five Forces model with a qualitative approach. The results show that economic stability, technological developments, and changes in consumer preferences provide opportunities and challenges. The tight competition in the fast food restaurant industry is characterized by the presence of international and local players. Adaptive and innovative strategies are needed to maintain competitiveness, including improving product quality, diversifying menus, and adopting the latest technology.
Downloads
References
Anastasiu, L., Gavriş, O., & Maier, D. (2020). Is human capital ready for change? A strategic approach adapting porter’s five forces to human resources. Sustainability (Switzerland), 12(6). https://doi.org/10.3390/su12062300
Anchit, G. (2020). A Critical Analysis of Porter’s 5 Forces Model of Competitive Advantage. Journal of Emerging Technologies and Innovative Research, 7(7), 149–152. https://doi.org/10.1729/Journal.25126
Bonah, E., Khan, T., Dankwa, J., Chandra, N., Fendzi, W., & Kamel, S. (2024). Heliyon Review of the marine energy environment-a combination of traditional , bibliometric and PESTEL analysis. Heliyon, 10(6), e27771. https://doi.org/10.1016/j.heliyon.2024.e27771
Budianto, E. W. H., & Dewi, N. D. T. (2023). Third-Party Fund (DPK) in Islamic and Conventional Banking: Mapping Research Topics using VOSviewer Bibliometric and Library Research. Jurnal Universitas Islam Negeri Maulana Malik Ibrahim Malang, November, 1–20. https://doi.org/10.5281/zenodo.10117601
Candra Susanto, P., Ali, H., Nyoman Sawitri, N., & Widyastuti, T. (2023). Strategic Management: Concept, Implementation, and Indicators of Success (Literature Review). Siber Journal of Advanced Multidisciplinary, 1(2), 44–54. https://doi.org/10.38035/sjam.v1i2.21
Competitiveness, W. (2024). IMD World Competitiveness Booklet.
Gul, S., Gani, K. M., Govender, I., & Bux, F. (2021). Reclaimed wastewater as an ally to global freshwater sources: A PESTEL evaluation of the barriers. Aqua Water Infrastructure, Ecosystems and Society, 70(2), 123–137. https://doi.org/10.2166/aqua.2021.128
I Nyoman Tri Sutaguna, Gusti Noorlitaria Achmad, Andriya Risdwiyanto, & Muhammad Yusuf. (2023). Marketing Strategy for Increasing Sales of Cooking Oil Shoes in Barokah Trading Business. International Journal of Economics and Management Research, 2(1), 132–152. https://doi.org/10.55606/ijemr.v2i1.73
Kata data. (2023). Indonesia Masuk 20 Negara dengan Ekonomi Terbesar Global 2023. 13 Desember, 1. https://databoks.katadata.co.id/datapublish/2023/12/13/indonesia- masuk-20-negara-dengan-ekonomi-terbesar-global-2023#:~:text=IMF mengukur perekonomian negara-negara,mencapai US%241%2C4 triliun.&text=Angka itu setara dengan 1,di peringkat ke-16 dunia
Kotler, P., Armstrong, G., & Balasubramanian, S. (2023). Principles of Marketing. InPearson.
Mugo, P. (2020). Porter’ S Five Forces Influence on Competitive Advantage in the Kenyan Beverage. European Journal of Business and Strategic Management, 5(2), 30–49.
Mulyanto, T., & Hamizar, A. (2024). Feasibility Analysis of Boba Beverage Business In Ambon City : Case Study Based on Porter ’ s Five Forces. 2(1), 35–44.
Pangarkar, N., & Prabhudesai, R. (2024). Using Porter’s Five Forces analysis to drive strategy. Global Business and Organizational Excellence, 43(5), 24–34. https://doi.org/10.1002/joe.22250
Peng, H., & Xu, M. (2024). A Study on the Enhancement of AliExpress ’ s Competitive Strength in the New Situation - Based on Porter ’ s Five Forces Model. 30, 186– 192.
Proceedings, C. (2020). ConScienS Conference Proceedings, vol. 1. http://society.education/wp-content/uploads/2022/06/ConScienS- Proceedings.pdf#page=101
Putra, H., & Mahendrawathi, E. R. (2024). The Role of Business Process Management in Digital Innovation and Digital Transformation: A Systematic Literature Review. Procedia Computer Science, 234, 829–836. https://doi.org/10.1016/j.procs.2024.03.069
Tijani, B., Jin, X. H., & Osei-Kyei, R. (2023). PESTEL analysis of mental health management of project management practitioners (PMPs) in architecture, engineering and construction (AEC) project organization. Smart and Sustainable Built Environment, 12(5), 1002–1030. https://doi.org/10.1108/SASBE-04-2022-0074
Vardopoulos, I., Tsilika, E., Sarantakou, E., Zorpas, A. A., Salvati, L., & Tsartas, P. (2021). An integrated swot-pestle-ahp model assessing sustainability in adaptive reuse projects. Applied Sciences (Switzerland), 11(15). https://doi.org/10.3390/app11157134
Vukman, K., Klarić, K., Greger, K., & Perić, I. (2024). Driving Efficiency and Competitiveness: Trends and Innovations in ERP Systems for the Wood Industry. Forests, 15(2). https://doi.org/10.3390/f15020230
Wajid, M. A., & Zafar, A. (2021). Pestel Analysis to Identify Key Barriers to Smart Cities Development in India. Neutrosophic Sets and Systems, 42, 39–48. https://doi.org/10.5281/zenodo.4711497
Wisetsri, W., Mangalasserri, K., Pio, L., Cavaliere, L., Mittal, P., Chakravarthi, K., & Gupta, A. (2021). The Impact of Marketing Practices on NGO Performance: The Pestel Model Effect. Turkish Online Journal of Qualitative Inquiry, 12(3), 2884– 2903.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Yeni Nurfauziyah, Zulvia Khalid
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
